Understanding Regulatory Fit

نویسندگان

  • JENNIFER L. AAKER
  • ANGELA Y. LEE
چکیده

concrete) level of construal. These potential sources of regulatory fit suggest the need to investigate the antecedents and consequences of regulatory fit further and to develop methodologies that systematically assess how regulatory orientation can be sustained, enhanced, or

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تاریخ انتشار 2005